One of the best new developments on the web has been that of social networks. A social network is a website that allows you to connect with consumers, share photos, videos, music and other information with either a select group of friends or a wider group of people. Social networks like Facebook, Myspace and LinkedIn are great ways of keeping in touch with consumers, building brand awareness and acquiring data about those who have expressed an interest in your interest, brand or profession.
Safe Data Technologies has been working with numerous social network API's for several years now; including Facebook, Twitter and LinkedIn (among others). We understand intimately how social networks and consumer interaction affects your brand, reputation and ultimately your business as a whole.
Facebook Data Acquisition
Did you know that behind every "Like" on Facebook there exists an entire user profile including information about date of birth, location, friends, likes and interests?
Leveraging the social network API's allows us to expose vast amounts of information about your fans and followers - completely opt-in based. This has enormous potential for...
- Sending custom offers, reminders and messages to specific users or groups of users matching common (or unique) traits.
- Opt-In list building - email, geographic based, match-back capabilities for postal
- Knowing who your target demographic should be - often to much our clientele surprise their target demographic is completely different to that of which they have been prevously targeting
- Re-targeting campaigns
- Friendly emails like "happy birthday" to your consumers
- ... and more
Custom Facebook Application Development
Using your goals of what you seek to accomplish, Safe Data Technologies' backend systems allow us to build custom applications, hosted on Facebook fan pages or used in conjuction with Twitter and/or LinkedIn such as:
- Unified Online login via Facebook, Twitter or LinkedIn accounts to your own web site
- Data collection forms (e.g. sign-up, subscription, etc)
- Social ecommerce
- Offer, deal & coupon targeting
- ... and much more